Created while I was studying in Lasalle. My group's entry for the D&AD New Blood Awards.
All forms of visual identity were created by me. Copywriting was finalised by myself as well.
Our finalised Art direction for this campaign took inspiration from the 1950s. We referenced Coca Cola advertisements and packaging as well as the 1950s boxing matches. We were inspired by Rocky Marciano and his rise to fame in the 1950s and decided to base our campaign's visual aesthetic off of that.
Information about our proposed device, The Coca Cola Punch Out! Machine. (Generated with ChatGPT as encouraged by our lecturers).
The required video submission including more details of our campaign and corresponding visuals that highlight the focus of the campaign.
Promotional poster, 1st Variation.
Promotional poster, 2nd Variation.
Additional promotional materials. A virtual scoreboard on our proposed website for players to keep track and share scores, encouraging friendly competition and further promotion of the campaign, utilising social media.
